Tieks is a famous maker of women’s luxury ballet flats. As you read this sentence, it may seem like a bit of a paradox. Ballet flats, by their very nature, seem to form a very niche segment of the global economy. As far as this goes, you are right. But what you may not know is how the leader of the firm was able to get even this far into the spotlight.
Is it a compelling story of fighting against the odds and going from rags to riches? Not quite. Kfir Gavrieli wasn’t exactly born a millionaire, but he wasn’t poor, either. He came from a decently well served part of Italy. He went the usual route of going to school to get a career going. He got several degrees and found his skills were in demand.
Soon enough, he found himself in a position as leader at the Tieks firm. It was here that his skills were fated to be put to the test. No sooner had he got his foot in the door than it almost closed in his face. This was due to the fact that the people who were the firm’s biggest fan base were not very happy with the shoes that they were being sold.
As it turns out, it was time to trim sails and set a new course. Kfir Gavrieli had some very fast thinking to engage in. Without missing a beat, he hit upon the answer. A new poll was launched that asked exactly what its customers wanted from a new ballet flat.
Kfir Gavrieli soon found out that the answer was portability. It was thus that Tieks sprang into action. The firm introduced a new flat that could be folded to fit nicely into a space as small as a backpack.
They offer different colors such as Matte Black, Pacific Green, Midnight Blue, Tyrian Purple, California Navy, Ballerina Pink, Leopard, and the Rogue. These shoes come in sensational colors like Lilac and Sapphire Patent along with their more sedate Matte Black that goes with everything. These shoes also come in a number of exotic patterns like Black Leopard, Tortoushell Tieks and Heritage Plaid.
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More about Tieks on https://tieks.com/boutiek