Even though most people think that Sports Illustrated is a very new magazine, it is the oldest continuously published magazine in North America. The SI was first published, in August of 1954, with the specific goal of being a weekly sports magazine with content that was focused on more hardcore sports fans.
The magazine is geared toward sports fans and features sports from all over the world, such as basketball, football, baseball, hockey, and more. It also covers many types of interests that deal with these sports, such as fantasy and gambling.
Regarding content creation, Sports Illustrated CEO has created the most important quality content in history. Ross Levinsohn is a seasoned media executive with many years of experience in the industry. He started his career at CBS Sportsline in the early 1990s. He worked for various media companies, including HBO, Fox Interactive Media, and Guggenheim Digital Media, where he was the CEO. He also served as the interim CEO of Yahoo! in 2012, leading the company through a critical period. In 2019, Levinsohn became the CEO of The Arena Group, a media and entertainment company that invests in and operates digital media and marketing businesses. The group focuses on identifying and supporting disruptive businesses that have the potential to transform the industry.
When The Arena Group acquired Sports Illustrated in 2021. It needed help to compete in the digital age. The brand’s print revenue had declined, and its website needed to be updated and better optimized. Ross Levinsohn was brought in to lead the brand’s transformation and help it adapt to the changing media landscape.
Under Levinsohn’s leadership, Sports Illustrated underwent a significant overhaul. The brand’s website was redesigned, adding new features and functionalities to improve user experience. The site was optimized for mobile devices, making it more accessible. Levinsohn also expanded Sports Illustrated’s digital presence, including its website and the mobile app, which now has over 4.5 million users. Sports Illustrated CEO expanded into international markets, launching several international editions and expanding the magazine globally.