A lot of fast-food places have rewards programs and apps, but they can be difficult to use and the value customers get may not be that enticing. Zaxby’s has stepped up and created an overhauled rewards program called Zax Rewardz and made a new app to promote it.
This program is very easy to understand and track through the app with $1 being the equivalent of 10 points when customers purchase food. This commitment to value and ease of use has helped the app to explode in popularity. It doubled its number of uses, experienced a 317% growth rate, and got a 4.7 rating in the app store.
Two Factors to Make the Difference
The thing that has allowed Zaxby’s to excel when it comes to its rewards program is the fact that its chief of marketing and strategy, Patrick Schwing, knew what customers really wanted: superior value and an easy system to use. By providing the value that would make customers actually want to participate in the program, he was able to get them hooked on a free meal. This would give customers a greater incentive to download the app and see just how easy it is to use.
A Commitment to Quality
Unlike other restaurants in the industry, Zaxby’s puts quality first when it comes to their food. By always serving their customers the delicious foods they’ve come to love, they get more people interested in earning points and redeeming them for more food items. It is a very basic strategy but there is no denying how effective it has been. A rewards program that people want to use has to be built upon quality food after all.
For example, when customers first sign up for the program, they are given a free meal to show just how serious Zaxby’s is about delivering the quality they expect. Visit this page for more information.
More about Zaxby’s on https://www.zaxbysfranchising.com/