Athlo, founded by Matthew Mansell during the pandemic, has emerged as a promising platform to bridge the gap between digital and brick-and-mortar fitness experiences. The app is an innovative sharing economy app for the fitness industry that allows gym members to sell unused memberships and package holders to sell unused classes. This makes it easier for users to monetize their assets and benefits others looking for affordable fitness options.
The pandemic caused many gyms and fitness centers to temporarily shut down or halt their memberships. Alternative fitness options like home workouts and Peloton gained popularity. However, as people gradually return to their gyms, yoga studios, and CrossFit arenas, companies like Peloton face challenges and need to adapt to the “post-COVID” world. This is where the fitness app aims to thrive.
Athlo’s unique value proposition lies in the flexibility and variety it offers to users. The hybrid work model, which combines remote work and occasional trips to metro areas, allows Athlo users to take advantage of discounted rates for gyms and classes in other locations, reflecting the upward trend towards hybrid schedules.
Athlo founder believes the future of fitness lies in merging the physical and digital elements. Digital fitness offers convenience and accessibility, while brick-and-mortar gyms and studios offer a unique sense of community and in-person training that cannot be replicated online. Instead of conflicting, Matthew Mansell believes digital fitness and brick-and-mortar establishments should work in synergy to benefit both platforms.
The app aims to create an ecosystem where digital and brick-and-mortar fitness offerings coexist and thrive. By fostering partnerships and collaborations between the two platforms, the app aims to encourage more people to be active, and by working together, the fitness industry can propel itself forward.
As the world transitions into a new era of fitness, Athlo’s innovative approach and commitment to bridging the gap between digital and physical fitness experiences position it as a promising platform for the future. By implementing a hybrid model that capitalizes on the advantages of both digital and physical fitness, the app is strategically positioned to influence the direction of the fitness industry and achieve prominent success as the next fitness unicorn. See this page for additional information.
More about Mansell on https://www.crunchbase.com/person/matthew-mansell-3c0d