As the company’s CEO, Kfir Gavrieli has been responsible for leading Tieks to the veritable top of the world of online fashion branding. But, that hasn‘t been his only focus. No, there’s a lot more more to this man and his company.
Charitable Endeavors
At the same time as he was leading the company to online success, Kfir Gavrieli was also lending a hand to some serious charitable ventures. His Gavrieli Foundation joined forces with KIVA Microfunds, (a 501 non-profit organization whose credo is to make a loan and change a life), to raise money and foster microloans for female entrepreneurs. In fact, the collaboration was responsible for ten million dollars or more in lending. That makes the foundation the biggest loan facilitator in KIVA’s history, which goes all the way back to 2005.
Recent Recognition for the Man and His Company
The company and its CEO have been getting a lot of recognition lately, and for good reason. They’ve been honored by such impressive publications as Forbes, Entrepreneur, and Inc. magazine, for everything from being a highly- innovative brand to being a top startup to watch.
Local Heroes, Too!
Kfir Gavrieli and Tieks also made the news as heroes when the COVID-19 pandemic hit and they put together a team to sew thousands of face masks to donate to healthcare workers while also mobilizing fans and followers to do so as well. That campaign produced more than a million face masks that were then donated to L.A. County healthcare workers as well as those in other counties.
Operation #SewTogether
It was called Operation #SewTogether and was closely followed up by the offering of gift cards to essential workers to express appreciation and gratitude for their efforts. That operation was called “Tieks for Heroes,” and they offered $100 gift cards to doctors, first responders, nurses, and military service members who have sacrificed so much. According to Gavrieli, it was all of them, as well as the fans who participated in their #SewTogether campaign, who really showed compassion, heroism, kindness, self-sacrifice, responsibility, and incredible tenacity.
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