For a long time, Pepsi and Coca-Cola have been great rivals over what company can take up the larger market share in the beverage industry. The companies are giants compared to other beverage companies and take up the largest market share. However, with the recent trends in the beverage industry, they are getting worried about their fates. This has been aided by the fact that knowledge about health has spread like wildfire around the world, and people have begun being cautious about the beverages they drink. People generally avoid drinks with artificial softeners or high sugar levels.
Luckily, some innovators, such as Yanni Hufnagel, have come to the rescue of consumers by coming up with a healthier drink. He came up with the concept of Lemon Perfect when he was a basketball coach. He had coached students for about a decade and considered getting another coaching job when he got the inspiration to launch a healthy beverage. This inspiration came when he watched his students drink lemon water from popular brands in the locker room. He remembered that he takes homemade lemon water every morning, but it was sour. An idea about perfecting the taste of the lemon water came into his mind, but Yanni Hufnagel did not launch it immediately. He was motivated to start his company when he shared the idea with one of his friends. Today, the company has a market valuation that exceeds $100 million. It is in his hopes that in the future, his company will reach a market valuation of over $5 billion without increasing the cost of the lemon water.